I was commissioned by Aveda to create a suite of bespoke illustrations for the launch of their Miraculous Oil campaign, supporting a large-scale out-of-home activation in Covent Garden. The artwork formed part of a multi-channel campaign, helping to build excitement ahead of the event while playing a part in creating a recognisable visual identity across digital and printed touchpoints.
Working from a creative brief provided by the Estée Lauder team, I designed a collection of illustrated assets that reflected both the campaign and its London location. The project included a digital invitation for social media and a map of the location, alongside a series of custom stickers featuring iconic London landmarks and playful references to Aveda’s Miraculous Oil. The illustrations also highlighted the activation’s striking pop-up Pod installation, encouraging visitors to discover the experience in person.
The creative process began with rough concepts exploring composition, colour and key campaign elements before being refined through client feedback. Using Adobe Fresco on my iPad, I developed the final artwork with bold colour palettes and rich textures, creating illustrations that felt vibrant, contemporary and consistent with Aveda’s brand.
Shared across social media before the launch, the illustrations helped promote the event, inviting visitors to enjoy hair consultations, discover the new product and take part in prize giveaways. By combining illustration with experiential marketing, the campaign created a memorable brand experience that extended beyond the activation itself.
I regularly collaborate with lifestyle, beauty and wellness brands to create bespoke illustration for campaigns, product launches and live events. Whether you need social media graphics, event collateral, window vinyls, menus or branded merchandise, explore my portfolio to see how custom illustration can help bring your next activation to life.
