Lifestyle illustration offers an artistic interpretation of real life – with note to the views, perspectives, conversations and happenings in a lifetime. Often working to a brief, the work created tends to depict a brand or clients perspective of their ideal audience to create relative imagery. I’ve worked on many client projects over the years, including John Lewis and Matches Fashion. Want to see my wider portfolio? See everything from fashion to food and drink in my illustration portfolio.
Why choose to use lifestyle illustration?
It depicts the familiar and can be used to curate and create scenes influenced by products, perspectives, and brand ideals. With illustration being a flexible tool, you can choose elements to focus on, or add atmospheric details that reinforce messaging. It’s the perfect way to bring identity to familiar situations to make your audiences feel seen, heard, and represented.